Rauw Alejandro

Despacito was first released by Puerto Rican singer Luis Fonsi in the year 2017 and was the highest-streamed tune within six months. It combines pop and reggaeton that has not only attracted new attention to reggaeton but also increased interest in Latin music. The Billboard Top 100 had four songs during 2016, which was compared with two in 2015. At the peak of Despacito's chart-topping success in 2017 19 songs mostly written in Spanish hit the top 100. It climbed to 41 by 2020. Justin Bieber's bilingual version of Despacito was released in 2017. Soon after, popular artistes began to collaborate with reggaeton singers. Drake collaborated with Bad Bunny on MIA (2018) in addition to Madonna collaborated with Maluma for Medellin. At the time of 2020, some reggaeton stars were complaining about that the genre was moving towards mainstream, but a new generation specifically Rauw Alejandro, aimed to ensure that reggaeton was evolving. In his music, he often used elements from electronic dance music and other types.

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